Product Education

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Client Case Study

As we close 2009 and review our sales and revenue reports I wanted to let you know how pleased I am with our www.obgyn.net module. The program we ran last year: Screen, Treat, Prevent- A Proactive Approach to Patient Management, was by far the most effective education program we have done since the launch of our women's health products. We have struggled a bit to educate the market place on these new and innovative diagnostics but for the first time in 2009 we met or exceeded our sales forecast.
Thanks to you and your team for helping us put together a truly innovative program and I look forward to working with you again in the future.
Lisa Williams, Associate Director, Global Rapid Test Marketing, Genzyme Diagnostics
Featured Whitepaper
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How Do You Define Success Online?
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C=4M+3V+2(I-F)-A literally translates to: Conversion equals Motivation plus Value, plus the balance of Incentive vs. Friction, minus Anxiety; C = CONVERSION; a change of attitude, emotion, or viewpoint from one of indifference, disbelief or antagonism – to one of acceptance, faith, or enthusiastic support resulting in measurable action...










