Web Development
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Designing and implementing a website requires a understanding of the market objectives and conversion goals. We will work with you to define and develop them as a highly effective website. Our 15 plus years of website developmnent for the medical device, pharmaceutical and biotech industries provides us the experience needed to create successful medical educational and product websites for both the consumer and professional audiences.
 Market your brand and productPresent differing “views” based on audienceDevelop actionable relationships with marketStreamline two-way communicationGenerate and manage market feedbackInfluence target groups opinionsProvide current accurate product informationDisseminate most relevant information firstEnsure all online communications meet corporate and regulatory standards
The ability to apply the latest web technologies and techniques tapping into an "open-source" community helps to ensure the viability of the technology and the website going into the future. At MediSpecialty this is accomplished using the Drupal Content Management System (CMS) and Framework. Some of numerous benefits include:
 Provides structured workflowProvides consistent information presentationProvides control over presentation (SEO)Allows multiple revisions (see how changed)Allows content to be targeted and repurposedAllows you to focus on the message not deliveryData management backups, performanceSite usage and tracking reportingNo proprietary vendor lock-inExtensibility and flexibilityPrimary interface is a web pageUser Interface Enhancements: image popups, slideshows, etc.Optimized for speed, security and Search Engine friendly |
Client Services
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Email Marketing
List Creation * Referrals
Lead Generation. Advertising your products and services via exclusive online healthcare portals and email...
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Women's Health
Consulting * 15+ Years
As the founders (not present owner) We made OBGYN.net #1 in Google for “obstetrics” and "gynecology"...
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KOL Management
Recruit * Webinars * Events
Medical congress presentation webcasting and key opinion leader management for online-only webinars.
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Market Research
Survey/Polls * Focus Groups
Medical congress presentation webcasting and key opinion leader management for online webinars.
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Web Development
Content * CMS * SEO * SEM
Designing and implementing a website requires a understanding of the market objectives and conversion goals. We...
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Lead Generation
Product Eval/Fulfillment
Lead Generation adn Fulfillment.
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Webcasting
Congress Symposia/Events
Educational Webcasting (non-CME) can be an highly effective means for capturing potential new and repeat...
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Product Education
Webcasts * Tutorials * Video
Product Education
Client Case Study
As we close 2009 and review our sales and revenue reports I wanted to let you know how pleased I am with our www.obgyn.net module. The program we ran last year: Screen, Treat, Prevent- A Proactive Approach to Patient Management, was by far the most effective education program we have done since the launch of our women's health products. We have struggled a bit to educate the market place on these new and innovative diagnostics but for the first time in 2009 we met or exceeded our sales forecast.
Thanks to you and your team for helping us put together a truly innovative program and I look forward to working with you again in the future.
Lisa Williams, Associate Director, Global Rapid Test Marketing, Genzyme Diagnostics
Featured Whitepaper
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How Do You Define Success Online?
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C=4M+3V+2(I-F)-A literally translates to: Conversion equals Motivation plus Value, plus the balance of Incentive vs. Friction, minus Anxiety; C = CONVERSION; a change of attitude, emotion, or viewpoint from one of indifference, disbelief or antagonism – to one of acceptance, faith, or enthusiastic support resulting in measurable action...
